BRAND STRATEGY TEMPLATE
BRAND STRATEGY TEMPLATE
A Simple Four-Pillar Strategy
A Simple Four-Pillar Strategy
The strongest brands are one thing to the right people. Because ‘Being one thing’ is the reason why you’ll stand out from your competitors, and become the obvious choice for customers.
The strongest brands are one thing to the right people. Because ‘Being one thing’ is the reason why you’ll stand out from your competitors, and become the obvious choice for customers.
What's inside
What's inside
Four pillars I had to develop, in the order I developed them. Each one comes with an exercise and a clear output, so by the end you have a sharper picture of your business and a cleaner sense of where to put your energy next.
Four pillars I had to develop, in the order I developed them. Each one comes with an exercise and a clear output, so by the end you have a sharper picture of your business and a cleaner sense of where to put your energy next.
1. POSITIONING
1. POSITIONING
1. POSITIONING
THE SPACE YOU OWN IN THE MARKET
THE SPACE YOU OWN IN THE MARKET
THE SPACE YOU OWN IN THE MARKET
2. MESSAGING
2. MESSAGING
2. MESSAGING
THE MESSAGES YOU REPEAT
THE MESSAGES YOU REPEAT
THE MESSAGES YOU REPEAT
3. NARRATIVE
3. NARRATIVE
3. NARRATIVE
THE STORIES YOU TELL
THE STORIES YOU TELL
THE STORIES YOU TELL
4. VISUAL IDENTITY
4. VISUAL IDENTITY
4. VISUAL IDENTITY
THE VISUALS THAT REINFORCE EVERYTHING
THE VISUALS THAT REINFORCE EVERYTHING
THE VISUALS THAT REINFORCE EVERYTHING
I’m Matt. I write Brand Focus for around 20,000 readers, and I’ve spent the last year building a one-person business. This guide is what I wish I’d had at the start.
I’m Matt. I write Brand Focus for around 20,000 readers, and I’ve spent the last year building a one-person business. This guide is what I wish I’d had at the start.
Matt Keogh
Free Brand Strategy.
Free Brand Strategy.
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